Vital Farms – That’s What’s Up

If you’ve spent any time reading the food-related entries on this blog, you may notice an underlying theme of my desire to become healthier. For me, it’s not an overnight transition like it might be for others. I’ve been focusing my efforts on sustainable, long-term changes.

With that in mind, I’ve mostly decided against becoming full-on vegan, for now. I’m fine parting with cow milk, which I’ve already accomplished, but one part I’ve had a hard time overcoming is eggs.

It’s not that I have a hard time conceptualizing that eggs are, in fact, chicken periods. Because, as a fellow menstruating female of my species, I honestly don’t care. Female bodies do amazing things so I’m fine overlooking that tenet of a vegan diet.

My personal lifestyle focus has recently shifted to ethical treatment of animals. I wholeheartedly believe that there are ethical ways to coexist with animals and to be able to benefit from their byproducts, specifically eggs. (Still developing my opinions on other animal byproducts, stay tuned for updates.)

Clearly, I’m not the only one.

I recently came across Vital Farms and it’s like all my inner monologue of thoughts about ethical animal treatment were embodied in a company.

Some of you out there might already know about Vital Farms, and that’s great! But as someone who tries my best to stick within budgets while grocery shopping, I’ve primarily stuck toward the more cost-effective options in the egg department.

Clearly, that has changed. To explain – I decided to finally view my health and wellbeing as an investment. Most likely the most important investment I can ever make. So while sure, it’s not ideal to spend $8 on a carton of eggs, it is completely worth the investment toward my health and, maybe even more importantly, an investment toward companies that focus on the ethical treatment of animals.

The words used on the carton are important, as I have learned in my journey toward conscious and healthy consumer habits. If nothing else, I was told, it’s important to buy organic. But Vital Farms brings an important element to the table that I did not know existed until recently.

Certified Humane Raised And Handled Label is essentially the seal of approval that the animals involved in this farming venture are treated humanely. Which, to my surprise, was not covered by the “Certified Organic” label.

This is by no means to say that Organic isn’t important because it is. But I had no idea that the term organic only applied to processes not entirely concerned with the living arrangements of the animals.

Vital Farms is proud to boast and label their eggs accordingly. Pasture-Raised. Words that are not allowed to be used unless certain standards are met.

For a super quick education course, which by no means is all inclusive:

Chickens aren’t treated properly. I won’t go overboard with gory details because there are plenty of documentaries on Netflix and the like focused on exposing the details of the atrocities facing farm animals, but let’s suffice it to say that chickens should be treated better. The term “cage-free” even doesn’t guarantee that the chickens who laid your eggs ever saw the light of day. I’m not sure about you, but if I’m eating eggs I want my chicken to have been…. well… an actual chicken. Not an egg-pumping machine only utilized as a tool to attain the Almighty Dollar.

(Oh shoot, are my biases showing? Oh well.)

Well, my friends, this is where Vital Farms comes in handy. They’re a company with a soul which, if I’m being honest, is hard to come by in agricultural and farming practices these days. Too many companies are focused entirely on making a profit over the care and respect paid to those animals they use to attain said profit. It’s honestly disgusting.

Vital Farms has won me over as a customer. That’s for sure.

And in case you needed icing on the cake of ethical animal treatment, they also make their packaging and “Vital Times” printed sheet on biodegradable paper with vegetable ink.

You guys, these are my kind of people!

Concerned with not only the job they are currently doing but also with the lasting impacts that remain once the job itself is done. A company that is truly making the planet and it’s inhabitants happier one egg carton at a time.

Give them a try and let me know what you think! If nothing else, your health is worth the investment of happy chickens laying your eggs.


THAT’S WHAT’S UP IS A SERIES HERE THAT ENCOMPASSES A WIDE VARIETY OF THINGS I ENCOUNTER IN MY DAY TO DAY EXISTENCE WHICH MAKE ME STOP AND GO “DAMN, THAT’S WHAT’S UP!” IDEAS SUCH AS RECYCLABLES, BIODEGRADABILITY, SUSTAINABILITY, MOVING AWAY FROM ANIMAL TESTING AND BY-PRODUCTS, AND JUST BETTERING THE PLANET AND HUMANITY OVERALL, ETC. I LOOK FORWARD TO SHARING THE LITTLE BITS OF GOODNESS I FIND ALONG MY WAY AND I HOPE THAT YOU ENJOY THEM TOO. FEEDBACK, CRITIQUES, AND OTHER IDEAS TO INCLUDE IN THIS SERIES ARE MORE THAN WELCOME

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